![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/7496c5e9-b629-40a9-a38a-098646fdb774_rw_3840.jpg?h=67c53a4bcf46d34ba7eff7c9abae1b17)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/95592447-3a05-45df-aaa3-b58a9046bc2c_rw_1920.jpg?h=9c229e775090cff0c96b1bd37c9b2107)
CNN Refresh (Pitch)
Design and motion explorations, for a brand refresh pitch.
Created at Imaginary Forces.
Creative Director: Athony Gibbs.
Inspiration: 'Treemaps' Data Visualization
Datatree models enhance news accuracy, clarity, transparency and accountability. These models present information based on data, making news accurate and trustworthy.
A simplified system with a responsive grid that can hold footage and information, 2D or 3D for depth.
System Explorations
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/1e1dd214-c38d-4c51-88dc-e920086d3261_rw_1920.jpg?h=d413b52f8ffbf0d9ce6a54645c23b2b1)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/9bcb8130-c651-48fd-b76b-2ef35fe1e253_rw_1920.jpg?h=0685d0aa7f3328a09c0e6a8f5c53a337)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/dedd18f8-075e-4b40-86b8-23b82a23ef16_rw_1200.gif?h=3b493f5154ccd8bfc3cd8d69183ca37f)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/918606a1-b5bf-4261-ad68-a6e6ec7bbc98_rw_1200.gif?h=b0fea38b4921749eba638a574fbfb18d)
Merchandise
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/6cb7ef68-9c97-4190-bc19-43b504ac0b31_rw_3840.jpg?h=3b2e5aff598ce25f2195e3854980b5d4)
Style Exploration A: Depth
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/d415d6ad-7e43-4478-a979-12887861a92f_rw_1920.png?h=fc1f1858c352b0208203c8bd0b4ba31b)
Motion Test
Style Exploration B: Minimalist
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/c1868af5-5497-40b2-8f88-a8d179d045b2_rw_3840.jpg?h=560aec9ee8f5dba9b16370bdde4567b8)
Motion Tests
Logo Render Tests
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/d4aed38c-f340-411f-8f16-2c3ee67fc9c2_rw_1920.jpg?h=56c1a793315199acb8827e2e1fa207f5)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/bd20deb7-31bb-47d3-b84b-05c3398c38bc_rw_1920.png?h=c8a5e9a0e232f79fcbb1ba72840ab344)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/e31edd86-3fe2-4a8f-b49e-b686c7ca460d_rw_1920.png?h=896df9af63c88a3d32df37786a5f0414)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/488fe0b7-8ee5-4882-b42a-e618d3058c99_rw_1920.png?h=932958e8627707bda3102c0be6e9cb1a)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/a7724415-fad8-4e03-8f82-c96201c09f09_rw_1920.png?h=df00c78c54dd98a68b018d101b55487f)