Cinemark XD 

A quick pitch with Mocean LA for Cinemark's new XD projection. The auditoriums are a completely new sensory experience with 35 trillion colors,  including 50,000 watts of skin-tingling surround sound. 

I explored what that could 'feel' like in a visual language. 
Symbol Development 

An eye catching symbol representing a directors chair that puts the audience right in the middle of the action
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