A quick pitch with Mocean LA for Cinemark's new XD projection. The auditoriums are a completely new sensory experience with 35 trillion colors, including 50,000 watts of skin-tingling surround sound.
I explored what that could 'feel' like in a visual language.
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/7d320e72-d014-440d-a0a2-97ac8b3b7373_rw_1920.png?h=26eb4d674f50d670fdf56c303899f16b)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/6fd56f01-0971-42b0-9087-86834dd72a50_rw_1920.png?h=8d434f490ea38f491845d69d54b8f343)
Symbol Development
An eye catching symbol representing a directors chair that puts the audience right in the middle of the action
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/1c7b5d53-befe-4637-8eb8-7430e5a89e85_rw_3840.png?h=ba9dab181f64c29e1c6d8a0bc4bdab1c)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/d78bda5b-1d31-40a8-97ae-0c8a37b8495b_rw_1920.png?h=1c7b341b4fc2598afd05fdc9adaf3018)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/dbb78ba6-034d-4520-b5cd-cc40b2a6c592_rw_1920.png?h=660ad6e63be941d07c53d3cd0c8b4839)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/2c66af75-0ffb-4ad4-bb8d-65326ed1a3e6_rw_1920.png?h=71fcd3b7112634f7d27ab9f19698a01a)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/5880916a-56af-442d-8ef2-8c1a36a59d89_rw_1920.png?h=cf80ebd51830077825a94cd39022cdaa)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/c6ebb340-f1e5-46ac-9b02-5331f698b354_rw_1920.png?h=882b1c7c7e33d09e868537c931fa768e)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/0839b328-b2f2-4025-9322-93976c953a62_rw_1920.png?h=8b11fc7e3ac075f42e89ead978e61db3)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/1dc15c3f-f7fc-47f7-9c19-df657c4f5b2f_rw_3840.png?h=02df99c5cef4977eda71de7b8f914f32)
![](https://cdn.myportfolio.com/22a652fc303327cf418d2109b3b9b10e/8b88cda7-ea04-472d-ab04-cef06d474018_rw_1920.png?h=0e64e9982ec2ffbbe9638696963eb353)