BTW Rebrand (Pitch) :
The BTV rebrand is rooted in the emotional universe of Benfica. The anthem was broken down into themes like pride, unity, resilience, energy and inner light, which set the tone for the design. These ideas guided the development of a modular visual system built from the three bars of the BTV icon, expanding into color fields, textures and compositional frames. The result is a flexible language that can shift between high intensity sports moments and more intimate storytelling. As the official channel of SL Benfica, BTV connects supporters to every part of the club, from major matches to daily life across all sports. The new identity reflects this connection and captures the passion and belonging that define the Benfica community, both in Portugal and around the world.
Client:
Agostinho Ribeiro for BTV : Executive Producer/Creative Director
