ABOUT
For Amazon Prime's Black Friday Football 2024, the challenge was to establish the game as an annual tradition—a post-shopping ritual that families look forward to each year. The goal was to shift perceptions, making it more than just another game but a memorable event that brings people together during the holiday season.
LOOK DEV
CONCEPT 1
"Red vs black": Highlighted the Chiefs vs. Raiders rivalry with a red-and-black palette, dynamic painterly transitions, and hand-drawn accents, set to "Paint It Black."
CONCEPT 2
"Special Delivery": Energized Black Friday shopping with bold typography, GIF-style loops, and dynamic frames, positioning the event as the ultimate football-meets-sales experience.
