About:
Our women-led team designed a style guide as the backdrop for the stories being told across multiple Apple platforms. We sought to showcase how women are showing up at work, at home and in their communities ⸺ even at the risk of their own health.
Direction: "Community Table"
Direction: "Shine a light"
Direction (Chosen): "Quilt"
Concept:
The quilt represents both the individual and collective effort of women that break the bias, ease suffering and restore dignity. With much work to be done in ensuring that women’s rights are equitable, we recognize the sacrifices and celebrate the successes of women around the world
CREDITS:
Production Company: Imaginary Forces
Creative Director: Kathy Liang
Art Director and Design Lead: Elizabeth Steinberg
Designers: Ella Lee, Ana Criado, Justin Harder
Animators: Chavilah Bennett, Nick Trivundza
Design Intern: Soyeon Kim
Producer: Steve Garfinkel
Coordinator: Megan Catoe