Pitch frames and animation for 3000 Pictures with Imaginary Forces
We partnered with Sony to design a print and motion logo for Sony’s 3000 Pictures that introduces their productions in a more grand and cinematic way than ever before.
Scored to a surround-sound welcoming track, we draw viewers to the edge of their seats, anticipating the quality cinema to come. Giving the '3000' an art-deco inspired charm while remaining minimal, we landed on a logo that hints to classic Sony elements while keeping a fresh perspective of the possibility that awaits on the big screen.
My initial design boards for the pitch
Look A explores precision and momentum through fine golden linework that radiates and arcs into the 3000 mark, building the logo from disciplined motion and cinematic light
Look B interprets the identity as sculptural form, carving the 3000 into dimensional planes and illuminated edges that feel architectural, premium, and quietly powerful.
Look C distills the system into elegant, gestural strokes that sketch the numerals in space, balancing technical construction lines with expressive movement to create a refined, modern studio signature
Credits:
Creative director: tosh kodama
Sesigners: alex rinker, pam olecki, oscar bastidas
Editor/sound desginers: musikvergnuegan, danielle white
3D/animation/design artist: brandon savoy, james gardner, elizabeth steinberg
Producer: steve garfinkel
Coordinator: jake kirk